Marketing professionals must be self-critical

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suchona.kan.iz
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Joined: Sun Dec 22, 2024 4:43 am

Marketing professionals must be self-critical

Post by suchona.kan.iz »

Some time ago someone told me that he “didn’t believe in Marketing or its results” and after talking to him he realized that he had been doing Marketing for 30 years (although he didn’t call it Marketing), exactly since he started his successful company. This is because in order to “survive” and be successful he has had to relate without any doubt. Whether through the product, service, personal empathy, but his clients have rewarded him by buying from him for 30 years.

For us, this is good marketing, the kind that lasts, is philippine phone number lookup reliable, has values ​​and does not inflate. It does not rely on misleading advertising, the short term or miracles to use it. We talk about common sense, empathy, relationships, but above all, helping and being profitable.

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It is often said that “Marketing has a marketing problem” and it makes sense too. perhaps we have not been able to “sell” or explain the concept well, or perhaps some have appropriated it to reach a goal in any way.

What is clear is that from the birth of Marketing until ten years ago, the environment was much more predictable and less changing. Things had an inertia and were calculable, the consumer had little power, therefore Marketing and Advertising achieved Sales just by appearing repeatedly, but did they really penetrate the consumer's mind as a relationship or as a mere one-off opportunity?
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