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For this reason, it is generally used in situations where one user results in one conversion, such as for inquiries or membership registrations, or when you want to quantitatively measure the number of items sold on an e-commerce site . Type 2: Unique Conversions A unique conversion is a conversion counted per user . The difference from total conversions is that even if multiple conversions occur from the same user, they are counted as one. For example, if a user purchases a product twice, it will be counted as one unique conversion.


Since it is believed that the more unique conversions bahamas telegram database there are, the more new users there are, this is often used when you want to measure the number of new users. However, the criteria for determining whether a user is the same will vary depending on the analysis tool you use. To get an accurate understanding of unique conversions, be sure to check the specifications of the analysis tool you use. Type 3: Direct Conversion A direct conversion is one that occurs within a single session .


A session is the action taken by a user from the time they visit a website until they leave. If a user visits the same website twice, the number of sessions will be two. Direct conversions are mainly used when you want to measure the direct effect of web advertising. For example, if a user clicks on an ad, visits a website, and then converts, it is recorded as a direct conversion. Type 4: Indirect Conversion Indirect conversions are when a user who left a website returns to the website and converts .