You want to position yourself as being part of the prospect's 'team'."

[zakiyatasnim]

What you're trying to achieve here, with this type of email, is to get people to metaphorically nod their head.

You want people to knowingly agree with what you're saying.

This is almost like an inside joke.

It could be something they've seen from your competitors that they recognise, and that possibly irritates them in some way.

Notice how I don't pick out a guru by name.

I keep this very general.

It's best not to point fingers, personally, at individuals, because this can backfire;

Either from the individual themselves, or from the negative impression you give your subscribers.

This ties in with the over all theme of being transparent and upfront.

"When you're selling in email, the key is to be honest. Don't hide from anything."
Make The Skeleton DanceThere is a saying about not hiding your faults which goes;

"Make the skeleton dance."

The idea is...

If there's something you feel people might be thinking, perhaps uk number data negatively about your promotion, you need to come right out and mention this.

Don't hide from anything.

If your offer has a slight downside, or a weak spot - talk about it.

Turn it into a positive.

Okay let's move onto the next step...


Step 4. Repeat the Time-Sensitive, Call to Action
You'll notice in every email I send throughout this campaign, there is reference to the deadline.

I'm not shy about repeating the deadline.

I regularly tell them why they need to buy right away.


[main content of each email went here, and every email had the following sign-off...]


(HALLOWEEN MADNESS: SAVE $100 OFF TODAY ONLY. Price is going up TONIGHT)

Michael Cheney

I don't recommend using as much capitalization as I did!

My list is used to this approach, but yours may not be.

The important point, however, is to repeatedly mention the impending deadline, or the scarce nature of your promotion, in EVERY email.

I repeatedly tell my subscribers that they can "get $100 off, but only today".