Prospecting vs. marketing: know the main differences

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Nowadays, it is common for companies to confuse prospecting with marketing . Although both concepts go hand in hand, they are not the same and, therefore, the activities involved in each discipline are different.

Below, we will look at the main differences between these two areas, so that we can design more effective marketing strategies.

What is marketing?
Marketing is the process of building a brand's visibility, credibility and influence. It is an important part of positioning our company because it means creating value for us and the audience .

Among the activities that fall under marketing , we have:

Attracting customers through free and interesting content (such as blog posts or videos), which is known as inbound methodology .
Paid advertising.
Social media marketing.
Search Engine Optimization (SEO)
In particular, the value generated through digital rcs data greece allows for establishing relationships with the audience and increasing trust .

This is one of the reasons why prospecting and marketing are often confused. However, as we will see below, there is a difference in approach.

So what is customer prospecting?
The meaning of prospecting describes the process of identifying and realizing business opportunities, converting potential customers into repeat buyers or brand advocates, an outbound-oriented process.

At the same time, it is a practice that seeks to nurture and develop relationships with existing customers.

In this sense, if we want prospecting to work, we must know the client well, their pain points and what they are looking for from their suppliers. Therefore, it is easier to prospect efficiently when there is a unified plan, so that the area in charge can benefit from marketing efforts.

Understanding the difference between prospecting and marketing
The main differences that we can find between both disciplines are:

Marketing
It is a general customer acquisition process . It helps us establish behavioral patterns and understand the consumer preferences of large populations. As a result, we generate leads or potential customers .
It uses numerous strategies, such as content marketing, paid advertising and email marketing.
Performance indicators in marketing are numerous, because this discipline includes many sub-areas such as advertising, product development, among others.