Prospecting for the B2B sector can be a task that extends over time. The company itself must have personnel prepared and experienced for this type of tasks, in this case is when SDR executives enter the conversation , since they are the figure that is usually in charge thanks to their characteristics. That is why in this post we will talk about SDR executives for prospecting in B2B .
What is an SDR executive?
The role of an SDR executive , Sales Development Representative , is focused on the active management of current clients, along with the implementation of commercial and sales strategies to obtain new potential clients and follow them within the sales funnel until reaching the desired conversion.
The efficient management of all the tasks of an SDR executive revolves around clients, whether current or future. The vast majority of the strategies implemented revolve around the needs of the clients, in this way sales pitches can be personalized and conversion can be maximized.
SDR Strategies for Prospecting
For an SDR executive, choosing and implementing sales vietnam whatsapp data commercial strategies is their daily work. There are as many strategies as there are types of clients, but below we will discuss the three most common strategies in B2B environments :
Commercial prospecting : via telephone to achieve direct contact with our potential clients and to be able to present our portfolio.
Post-sale and loyalty: the relationship with the customer should not end when the sale is finalized, but rather a new race to gain customer loyalty begins, which is achieved through fluid communication with the customer.
Recovery : There are always clients who have stopped working with us, so we have to create a list of the reasons why our business relationship ended and create specific strategies for each segment.
Infographic on what strategies an SDR executive performs
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Characteristics of an SDR executive
Based on what an SDR executive is and what kind of strategies can be implemented with this figure within a B2B company , we would like to outline below some of the key characteristics of an SDR executive :
Proactivity: an SDR executive must be able to anticipate the needs of their clients or potential clients in order to increase sales conversion.
Strategic planning: Time management is a must when dealing with a large client portfolio, so you can use strategic planning to keep all clients satisfied.
Industry experience: Whether horizontally or vertically, many industries have a specific language that the SDR must be able to understand.
Problem resolution: the SDR executive must quickly resolve all doubts or problems presented by their clients or potential clients.
Sdr executives for b2b prospecting
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