How digital pollution affects the B2B sales sector

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While the digital revolution has enabled businesses to reach new customers through online platforms, new challenges are also emerging that require us to strive to deliver the right message.

Nowadays, people are increasingly tired of receiving unsolicited promotional messages, discounts they won't use, and offers for products they're not interested in, and the B2B sales sector is no exception.

These messages, often intrusive, tend to be annoying for the user and can even generate a negative reaction in potential customers.

This can lead to the brand developing a bad reputation, forcing your rcs data belarus to turn to the competition. Because this situation has become recurrent in current times, it has been called: digital pollution.

How to deliver valuable content and avoid digital pollution?
Businesses need to make sure they deliver content that is useful to the customer. To do this, they need to know who they are targeting and where they fit into the market.

In B2B sales, it is often believed that prospecting requires sending corporate messages full of technicalities and phrases that mean nothing but make us look professional.

However, that is far from reality, since behind a company there are people who make it work and who make decisions through the value we deliver. In fact, a report by Demand Gen Report shows that quality content is the most crucial point for making purchasing decisions in the B2B sector.

With this in mind, it is no longer feasible to send a cold, sterile message that only tells us how good we are at our job. The people behind the operation of a company want you to help them solve a problem, satisfy a need, or meet their work goals, especially in outbound actions, such as a cold call or email.

For example, when sending a cold email, instead of just describing the features of your product or service, you can tell them what benefits they will get based on those features. In other words, you are delivering the same information, but from the point of view of how it will help the customer.

In summary, to deliver quality content, remember this quote from famous businessman Milton Hershey:

“Give them quality. It’s the best kind of advertising.”

Key elements to incorporate into our B2B content
In order to improve your content, these points will help you understand who you are targeting and what type of content they need at the right time:

Segment your list of potential clients
Segmentation consists of dividing your customers according to their characteristics and interests , therefore, this allows you to send them completely personalized content.

This will mainly help you increase your revenue, reduce marketing costs and improve your customer experience.

Plus, it's great for finding new opportunities to expand your services, as by examining your prospect and the stage of the buying journey they're in, you can find new niches for your business.

Send personalized content
Personalized content doesn't just solve the problem we identified for our potential customer, it can also build a relationship with your customer so they know you're trustworthy.

For example, a congratulation for a professional or company achievement will always be well received by your prospect.