5 elements to have your website optimized

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The importance of having an optimized website.
The information on your page must be readable by both users and the bots that index it.
Having your website optimized is not only an important element to improve your positioning in search engines, it is also an important element to ensure that your users feel comfortable where they are browsing, find it pleasant, find information and decide to return.

optimized web

If we analyze the design of a website in depth, there are many elements that influence its optimization, however, we are going to focus on these five.

1. Usability.

Usability is the key element for a website to be successful. Usability refers to several elements such as having a clear menu or finding elements such as the telephone number or a contact address easily and quickly. Usability will malta phone numbers ensure that the user has a good experience, remembers it, and comes back.

I have seen many pages that were developed too complexly, where it was almost impossible to find information if you didn't use the internal search engine. This happens a lot on pages with a lot of content, such as official agency websites.


The job of a web designer is to keep this aspect in mind, since we do not know what public can access it, so everything must be very clear.

2. Loading time.

Another key element to keep your website optimized is the loading time of the website. Having a website that takes too long to load will frustrate the user and make them leave.

On the Internet, immediacy and impulse prevail, because if a user searches for something, they want answers now, and we must give them to them before our competition.

A very heavy page with unoptimized images will result in very long loading times, so your customer will leave before the page finishes loading and your bounce rate will increase.

3. Accessibility.

Nowadays, there are many devices, operating systems and browsers that can be used to access a website and we must be prepared for it. Having the website optimized for mobile devices, better known as responsive design , or testing whether the website works in all browsers is a fundamental step to ensure that our page looks perfect in all of them.

As with usability, we do not know where our client or user will access the website from, so it is essential that our website is available on all browsers, operating systems and mobile devices.

4. Indexing.

Another fundamental element to have your website optimized is that it is perfectly indexed in the search engine and has both its sitemap and its robot.txt file , which will allow search engines to index its content.

Indexing your content in tools such as Google's WebMaster Tools will allow your website to be recognized by the search engine and index each page that makes up your website.

5. Structure.

The structure of the website is a fundamental element that encompasses all the elements we have discussed above. Google recommends that the structure of a website should not be more than 3 levels deep and that it should be vertical, never horizontal.

As we have said, the structure of the website is a very important element for two reasons. The first is that the more complex the menu is, the less usable the website will be, and the more difficult it will be for the user to find the information. The second is that the more levels of depth the website has, the more difficult it will be for the robot to access them, therefore indexing will take longer to complete.


With these five keys, do you know if your website is optimized? At BrandMedia we carry out a study on the fundamental factors to have your website 100% optimized. Contact us and we will advise you so that you make the best decision.