Seek feedback from your team

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For example, “Click here to schedule a call” leaves no doubt about what will happen if that button is clicked. You can also try adding value to your CTA, such as “Click here to get your Shopify coupon code now.”

Research shows that using CTAs can increase sales georgia phone number list by 1,617%. No, those four digits are not a typo - CTAs are very powerful, so be sure to use one.

Use A/B testing
Creating the perfect email isn't an exact science, and even if you do manage to create the ideal email, it might not last long. A/B testing will allow you to continually test your emails to see which ones perform best.

You can try changing the text, images, or both to see which combination works best. Even changing the color of your CTA button can have an impact, so try everything to find what works.


A/B testing can also help you stay abreast of changes in the market and consumer behavior. It helps you adapt and keeps you ahead of the competition.

Once the email is complete, ask for feedback from other members of the team. Feedback allows you to benefit from different perspectives and experiences. Others may notice something that doesn't sound quite right, or if something is missing, or if there is too much. Ask for feedback on the overall design, individual images, copy, CTAs, and all other components of the email.

It's also a good idea to read emails out loud. Reading aloud can help highlight parts that seem insincere or may not make sense. It also allows you to write in a conversational tone that is still professional.