How to make a commercial proposal? Email structure

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1. The matter
It refers to the title of the email . It is almost the first impression for the customer. Before that, they will only see the source email, the sender. Which they may or may not know.

The subject is a very important part of a commercial proposal , because it allows you to stimulate the curiosity of the person who receives it. It increases interest. And it can be the difference between them reading our email or deleting it altogether.

If you can't think of very original topics, at least create topics that are truthful and specific, nothing like:

· Catalogue

· Proposal

· Discount

These are such generic subjects that they go unnoticed and are uganda whatsapp number database ignored. So try to at least create more specific subjects for your mailings. You will get better results.

2. Visual design
It is essential to have a simple template that is easy to read and does not cause confusion. The more complex your proposal is, the more elements it has, the more effort the person will have to make to understand it.

More effort is rarely a good option because people rarely have enough time. So as soon as they sense that interpreting your email requires more effort than it benefits, they will stop reading it.

And that is another key point.

Always try to make clear what the benefit is from the beginning.

A clear, simple and easy-to-understand design will also help to generate trust, as it makes the intention of our email clear.

Below you can see an example of a commercial proposal:

simple email example
You don't really need to complicate the design any further.

3. The introduction and context of the email
If you have not had contact with the recipients for a while, a simple greeting where you say a little about what you do and your relationship with the recipient can be helpful.

If you have frequent contact, you can skip this part and get straight to the point.

There will be other times when you can reference a meeting or event, and it would make sense to mention it to give continuity to the action.

You can use the following points in your sales proposal as a guide:

1.- What do you want from the reader? It is important that the reader knows what you expect from him or her.

2.- What benefit is there for the reader. This is something that the reader will always look for, if there is no benefit in the email, he will not be interested.

3.- Add relevant information so that the reader can evaluate your proposal

4.- Don't forget to make clear what the next step would be, include a call to action

Can you skip the greetings?

In some situations adding a greeting can be counterproductive. I am referring to greetings of the type:

· Dear Sir, Dear Rodrigo, Dear Pedro, etc.

· Dear Andrés, Dear Laura, etc.

Even though email is a one-to-one means of communication, this type of greeting can sound "false" in certain areas, especially in mass mailings , where the recipient knows that you have sent the same email to thousands of other people.

Although at first they seem like innocent, even kind, polite phrases, they are what I call "sales phrases" and the most likely thing you will get is that the reader thinks "they want to sell me" and is reluctant, and sees the email in a different light.