There are many who believe that with the birth of new Digital Marketing tools , such as social networks, Email Marketing is dying, but this is not the case because this technique continues to be one of the fundamental pillars of your strategy and if you do it properly, it generates great results.
In fact, according to a study by McKinsey & Company, email is almost 40 times whatsapp number australia better at acquiring new customers than social media, and according to Econsultancy, 66% of marketing professionals say that email's ability to generate ROI is “excellent” or “good,” while only 41% say the same about social media marketing.
Harris Interactive also says that audiences like email and that 81% of respondents said they were very likely to make additional purchases, either online or in stores, as a result of emails received.
Other data on Email Marketing
In this same study, Harris Interactive indicated that 42% of companies claim that email is one of their most effective lead generation channels. And 88% of B2Bs believe that email is the most powerful lead generation tactic.
Another fact that proves that email is more alive than ever is that, according to MarketingSherpa, companies that send more than 100,000 emails per month see a 94% return on that investment . With this data, it is more than clear that Email Marketing must be present in your strategy.
To begin this journey, you must know what Email Marketing is and the benefits of Email Marketing, what is an Email Marketing campaign?, how to make an Email Marketing campaign? and the main Email Marketing platforms , in this way, you will be able to send your first email without dying in the attempt.
What is Email Marketing?
In practical terms, Email Marketing is sending messages via email to attract potential customers . This concept is that simple, but we will also add that it does not include sending spam or junk messages, because it is about quality content that is really of interest to the people you send it to.
Another concept that we like, because we think it hits the nail on the head, is that of blogger Vilma Nuñez, who says that Email Marketing is “ a technique used by brands to contact their target audience through email. This marketing technique includes newsletters and mailings and, above all, a good strategy that supports the actions carried out.”
For its part, Wikipedia defines it as “ In general terms, the term “Email Marketing” is normally used to refer to sending email messages with the purpose of improving a company's relationship with its current or former customers, to generate customer and business loyalty, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.”
As you can see, the common point is that the main objective is to create a direct connection with your potential client, but another very important point is the fact that these are emails that have a strategy behind them and are not sent without an apparent reason.