How to Align Your Blog with

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And thirdly, industry reports. So actually, we do this ourselves at Aira. We produced a State of Link Building Report a few months ago. It's a report that gets referenced a lot by our industry because it's a standard in the industry for link building and people think of it when they're writing their own content. So in your industry, if you can create industry benchmark reports, state of industry reports, surveys, that kind of stuff, that actually shares knowledge and shares information with the industry, it's easy for people to reference that in their own content that they produce as well.


But again, it needs to rank well for people to find it in the first place. uk phone number list So there's three ways to actually evolve your link building and try to elevate it to the next level beyond campaigns, beyond outreach, and actually trying to get links that you didn't ask for. So that's Whiteboard Friday for me. I'm Paddy Moogan. If you've got any questions, drop them into the comments below. I'll be happy to get back to you.




Your Organic Search Conversion Funnel Blogging | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do.