Mistake Number 7: Offering two things at the same time
One of the worst mistakes when creating your landing page is to offer two services or products from your brand at the same time. Marketing Sherpa conducted a study where they found that 48% of marketers create one landing page per campaign .
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It is not advisable to interrupt the Purchase Cycle with too many offers in one place, because the only thing you will cause is distraction and disinterest in your audience.
Try to develop a campaign for each service or product you offer, as long as it provides value and responds to the needs of your Buyer Persona.
Mistake #8:
Continuing with the idea of error number 7, if you create two calls-to-action you will miss the target. The idea is to reduce the noise and be as clear as possible with the offer you show to your ideal client.
Imagine your call to action is a candle on a cake, obviously the purpose is logical: you just have to blow out the candle. Now imagine that there are more than 100 candles on that cake, what would you do?
This is the same question your Buyer Persona will ask themselves if you invite them to take two actions that are opposed to each other. It is best to give the user only one option so that they act correctly and do not get distracted or tired with so much information.
When you create the call to action button, always ask yourself this question: what do I want? The button text must respond to that simple and easy action that the user must take on your Landing Page.
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Mistake #9: Your landing page design doesn't relate to your brand identity
Both the message and the design must be related to your brand identity. You cannot forget this, because if users visit your website, after browsing your Landing Page and see inconsistencies in the content and style, they may feel distrustful of you.
It is necessary that the design of your Landing Page reinforces the Inbound Marketing strategy that you have developed, but you must also keep in mind that the color palette, logo, typography, among other graphic elements, must be exactly the same as those you use on your site.
It is recommended that your brand's Creative Director or designer be the creators of the graphic part of your Landing Page.
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Mistake #10: There are external links on your landing page
Finally, this is one of the typical mistakes when creating your Landing Page, and the only thing you can achieve with this is that your audience will quickly leave without turning back.