This seems like a very obvious step, but it is surprising to see how many people think they really know their market segment, without even knowing where they come from, what they do, or their preferences.
Because they don't know, they don't even know what their daily life is like.
The main problem is that they create a superficial profile based on the product and its expectations, instead of creating a profile according to what the market needs, the causes of those needs and how the product manages to meet them.
When you really know who your client is and how they behave , you have more elements to create a content and promotion strategy for your project.
Find something in common
Once you have the ideal follower, it's time to exploit those commonalities.
By creating content and examples based on those interests, the goal is to make people feel identified and see that they are not the only ones with the same problem.
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Offer something of value
No one is going to go to a place where they are pressured to buy something philippines cellphone number , a common mistake is to focus directly on promoting a project instead of sharing something useful.
Don't waste time talking about yourself, it's not time yet.
Share tips, experiences and create stories.
It is an opportunity to build trust with your audience and gain followers through recommendations that will help them solve a problem.
No matter how small your contribution is, if it helps them improve some aspect of their life, they will come back because they will have found something of value in your content.
Listen
Once you get their attention, it's time to listen to them.
People have so much to say, but very few are willing to listen.
That's why when we find someone who lets us express ourselves freely, we go back to that person again and again because they become our confidant.
This is the time to show support, validate their opinions and empathize with their emotions.
It is important to make sure that our validation is natural, avoid using very general messages and take your time to write much more personal responses, mentioning names, highlighting facts that followers share and providing a solution if possible.
As we show more respect for their opinions, the group shares more and more information that helps us improve our strategies.