Where do the best business opportunities come from?

[Ehsanuls55]

One of the main advantages of digital marketing over traditional marketing is that it allows you to accurately measure the impact of actions and where business opportunities come from quickly and accurately.

This enables enormous flexibility in making decisions and implementing changes in marketing actions based on results.

In order to define these metrics, it is essential to determine the objectives of the marketing actions carried out: generating brand awareness, capturing leads, increasing sales, etc.

Every exchange with your potential customers has value even if it doesn't translate into a direct business opportunity. It's a challenge to assign key metrics to analyze the impact of these actions on the business, but it's worth it!

If you look at your Sales Pipeline, where are the best opportunities coming from?

I'm not talking about unqualified contacts ( IQLs or MQLs ).

I'm talking about those leads (SQLs = Sales Qualified Leads) that evolved until you were able to identify a engineering directors email list need and present them with a commercial proposal.

You will probably find some of these “sources of business opportunities”:

1) 𝐎𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐝𝐚𝐝𝐬 𝐚𝐧𝐝 𝐛𝐲 𝐜𝐨𝐬𝐭 𝐨𝐮𝐫 𝐛𝐲:

With organic results.

Contacts who saw content on your blog, found it interesting and contacted you.
People who searched on LinkedIn for a professional in your category found you and contacted you.
People who searched for suppliers in your category in a business directory and found you.
With sponsored result.

Contacts who searched for a concept or keyword on Google (or another search engine) and found an advertisement for your company that directed them to a landing page.
People who – consuming some content related to your category – responded to an advertisement that directed them to a landing page.
2) 𝐎𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐝𝐚𝐝𝐬 𝐚𝐜𝐜𝐢𝐨𝐧 𝐬𝐢𝐠𝐧 𝐚𝐜𝐜𝐞𝐧 𝐫𝐞𝐥𝐚𝐜𝐞𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐨𝐧𝐭 𝐨𝐟 𝐜𝐨𝐬𝐭 𝐚𝐧𝐝 𝐜𝐨𝐬𝐭 𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐚𝐜𝐜𝐞𝐝 𝐫𝐞𝐥𝐚𝐜𝐞𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐨𝐧𝐭𝐞𝐝 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐜𝐨𝐬𝐭 𝐚𝐧𝐝 𝐚𝐜𝐜𝐞𝐝 𝐚𝐜𝐜𝐞𝐝 𝐫𝐞𝐥𝐚𝐜 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐞𝐬

Contacts with whom you were able to open a conversation on LinkedIn.
People you met on Forums and/or Online Communities.
People you interact with through Chambers, Professional Associations or events.