Leveraging Visual Content to Elevate Your Marketing Strategy

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Marketers are turning to visuals to elevate their strategy, and why not? Visuals are easy to perceive and leave a longer lasting impression on users. You know this is true when you see people watching reels back to back for hours, and that too without sound.

Compelling visual content can alter the way users perceive your brand. It’s no coincidence that tech giants automotive mailing list around the world are experimenting with video. Even before reels existed, brands like Pinterest were already creating a stir through engaging, visually rich boards filled with amazing content.

Brands are gearing up to invest heavily in generative AI to create visual elements that drive their marketing strategy.

With the rise of social media, brands have no choice but to include visual content in their marketing strategy.

And it's not just about static images.

The power of visual content in marketing
Marketing campaigns are all about building brand awareness, and visual content is a great way to do that. In fact, marketers are more convinced than ever that visual content drives better conversions.

The power of visual content lies in doing it right. If you’re not telling a story that resonates with your target audience, it defeats the entire reason for creating visual content. Whether you use static images, infographics, or a reel, you need to have a story, some facts, and useful information to tell your users.

Storytelling is a great way to communicate your message to your users. Not only does it create an emotional stimulus, but it also helps build a long-term user-brand relationship. Good visual material can turn your users into evangelists for your brand, which is the biggest win for any brand.

For example, if you follow Figma’s LinkedIn page, you’ll see short how-to videos and images about new features that are visual guides to using the tools. For example, this guide shows how to create glowing icons in Figma.


how to create glossy icons on Figma - Figma
Source: Figma LinkedIn Page
There are many cases where they share videos of their users creating amazing graphics using the tool.


How are you using the new variables in Figma
Source: Figma LinkedIn Page

Three things happen here

Users learn how to use a specific function in real time.

Users continually return to these videos when using the features.

New users are amazed by the capabilities of the tool and start testing it.

This way you get engagement, retention, returning users and new users.

Are images and videos the only type of visual content?

While images and videos encapsulate all forms of visual content marketers use, different forms of visual content include:

eBooks

Motion graphics

Infographic

Explanatory videos

Data visualization

Annual reports

Landing Pages

Visual CTA

Memes

Product screenshots

GIFs

Illustrations and comics

PPT; and much more