Telemarketing Strategies for New Customer Acquisition

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After their badly-worded subject line, Adidas sent the following apology letter:email marketing mistakes - adidas apology exampleSource: AdidasThey explained that they had not given thought to the email subject line, that it was insensitive, and that they had made a mistake. However tough it feels, make sure you tell your audience exactly what went wrong. Explain that it was not your intentionAlways make sure you clarify your position and underline the fact that it was not your intention to cause offense, confusion or distress. After using the word ‘joint’ in their webinar invitation, the organizers reached out to clarify their stance on drugs, with a touch of humor.

email marketing mistakes - response to mistakeSource: WebitWith statements like this, you can eliminate any doubts about your values, your image and your brand. Empathize with your bolivia phone number library audienceShow that you understand how this email marketing mistake may have affected your audience. Empathy is key. In this apology from Airbnb, their spokesman says that they hold the victims of Hurricane Harvey “in their thoughts”.email marketing mistakes - bad timing apology example from airbnbSource: AirbnbAgain, this approach adds a personal touch to your message, which will really resonate.

It shows that you care about your subscribers, making them feel more valued. Use positive wordingRather than drag yourself through the dust, try to explain things in a positive light. It’s important to acknowledge what went wrong, but you should then explain the steps you took to resolve it, and what you’ve learned from it. For example, let’s imagine you sent a newsletter to the wrong email list. You might want to say:“I’m sorry for the inconvenience caused. It was a grave error and I am deeply embarrassed.