Taking Advantage of LinkedIn Company Pages

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Optimize your company page for lead generation
Update your LinkedIn Company Page with a logo, branded cover letter, address, contact details, and all essential information. Your Company Page is your brand’s digital asset on LinkedIn that can attract the right audience and keep them engaged.

Your Company Page allows you to capture leads through its built-in lead generation form. Create a attorney email list professional lead capture form by adding engaging copy and CTAs.

Go to the administration section of your page

Click Edit

Go to potential customers

Click on the lead capture form

Fill in all the details, save and publish.

Capture potential leads without problems


LinkedIn Lead Generation form.png
Source: LinkedIn Lead Gen Form
Showcase your products/services effectively
Post often! If you've just published an article on your website , post it on your company page. If you've recently signed a deal for a social cause, promote it. If you've recently conducted some research, post it on your LinkedIn. Doing all of this humanizes your brand and improves your credibility .

Encourage employee engagement and promotion
Your employees are first-hand brand ambassadors. They are the ones who will give recognition to your brand by sharing it with their network.

Say hello to the best employee of the month

Celebrate anniversaries

Wish them a happy birthday through your company page

Give a warm welcome to new employees

All of this will improve your brand awareness, engagement rates, and business reach.

Use LinkedIn Sales Navigator
Advanced search and filtering of potential clients
LinkedIn Sales Navigator is a powerful tool. According to LinkedIn, “Members with Sales Navigator are connected to 3.8x more decision makers.” LinkedIn Sales Navigator is an advanced feature that allows you to generate leads seamlessly. This amazing lead generation tool uses an incredible list of advanced filtering features to segment and retarget your audience.

The sales browser allows you to

Send 50 InMails per month

View profile views over the past year if this is a potential lead

Create custom lists of leads and accounts

Allows you to do an advanced search for leads

Save up to 10,000 leads

Get lead recommendation


LinkedIn Sales Navigator .png
Source: LinkedIn Sales Navigator Core
Tracking Lead Activity and Engagement
LinkedIn Sales Navigator allows you to filter, list, and track leads. You can check engagement rates and follow up to close leads seamlessly.

You can create lists of potential customers.

You can automate the process once you have saved your lead list.

You can track lead activity and engagement.

Track leads and eliminate cold leads if they are present.

You can eliminate your current customers and competition.