Ideally, you should answer these questions:
What do you sell?
What will the customer get by purchasing your product or service?
What makes your offer unique?
Hermès positions itself as a luxury brand to its customers, who are a segment of the philippines phone directory search public that trusts high-end fashion. The value proposition is conveyed through the title “The Leap to Victory,” where the brand automatically relates a specific event to the lifestyle that elevates its values.
6.- Subtle forms
Forms
A recruitment form should be easy to use, completely understandable, and brief. The user who reaches it must know at all times what they have to do, what steps to follow, and how to complete the action requested. Because by sharing their data, they will already be part of your company.
Mistakes arise when brands overwhelm users to obtain their data. And long forms, for example, are one of the elements that should be avoided. In fact, if you need a large amount of data, you can divide the form itself into steps and make it lighter.
7.- Parallax Scroll: surprises, curiosity and fun
Parallax scrolling
This type of effect is making landing page design more lively. In the example of the Lazarev Agency, the elements move symmetrically with the movement of the mouse. This creates an ecosystem and an optical effect that captivates the user and keeps them there for more than 8 seconds.
8.- Cinemagraphs
Cinemagraphs
An animated image that combines photography and video is one of the most powerful alternatives currently available. If you access the website you will see that most of the image is static, but some elements have movement, in this case, water.
The purpose of this landing page design tool is to surprise the user, who will find a totally innovative and unusual image. This will get them hooked.
9.- Full screen videos
landing page video design
In this case, choosing to include a video as a background that takes up the entire screen is a good choice in landing page design. It ensures that there are no blank spaces on the screen. And as soon as they enter, the user is almost forced to play the video.
Of course, he keeps it there for more than 8 seconds.
10.- Scroll animations
Scrolling animations