What is LinkedIn automation for?

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If you like repetitive tasks, then you don't need to automate.

But if you're like other humans, then you don't see the need to do the same thing over and over again, every day... and that's why you'll look to automate your prospecting within LinkedIn.

By doing LinkedIn automation, you will be able to:

Improve the quality of your interactions with your LinkedIn leads
Better prospect your business by generating LinkedIn B2B leads
Better target your messages to the right people
Avoid spam
Increase productivity
Gain insight into your sales pipeline
Be more reactive (and therefore not lose any leads)
You can automate most of your tasks within LinkedIn, but you need to do so judiciously to avoid being labeled as spam.

In fact, it is counterproductive to try to contact all the leads in your database: The idea of ​​automation australia school email list is to target your leads in a limited way, sending them personalized messages.

This requires a lot of upfront preparation, which you can then easily replicate in subsequent sequences by targeting the exact same profiles with the same automated messages – the investment is worth it in the long run.

Useful tip
At LaGrowthMachine we like to remind our clients that 50% of the work is in correct segmentation .

If you segment your leads accurately , it will be easier for you to draft your messages and they will also be more relevant to a homogeneous audience. This will generate many more responses and, therefore, more meetings.

What tasks should be automated on LinkedIn?
Thanks to tools like LaGrowthMachine , automation within LinkedIn has become really easy, and no technical knowledge is required.

There are many tasks that can be automated, but we have decided to present you with 4 tasks that we believe will have the greatest impact on your business strategy:

1. Automate your contact requests
This task is simple, as it consists of asking your LinkedIn leads to connect with you. This step is essential in any strategy: If your lead is not yet a contact of yours, you will not be able to send them messages/DMs!


Send an invitation from LinkedIn
When you visit the profile of a lead you want to add to your network, you can request contact by clicking the “Connect ” button (also available as a drop-down menu under the “More” button).

LinkedIn offers two options here: “ Request a contact ” (this option is equivalent to requesting to be a contact without sending the person a message) or “ Add a Note ” (asking to connect via message).