IGTV lets you share in-depth content, going beyond Instagram’s 60-second video limit to engage your audience with detailed, informative videos.
Instagram has also thrown another ace into the mix with Instagram Reels. Reels allow users to ameriplan email leads share 15-second clips, and they are brimming with untapped marketing potential.
This is where the concept of outsourcing video editing comes in. Outsourcing video editing tasks to experts can streamline the process and ensure the creation of high-quality content.
Incorporating these two elements into your Instagram marketing strategy can help you create content that attracts new followers, increases engagement, and ultimately leads to conversions.
But how can you make the most of these reels beyond the Instagram platform? You can embed Instagram reels on your website as a way to repurpose them to drive further engagement.
This way, your potential customers can check out your social media content that showcases your products and make a quick purchasing decision.
Method - 11. Use Instagram Insights
Metrics like engagement rate, reach, and impressions are your best friends on this journey.
And guess what? Instagram Insights is a mobile-based analytics tool offered to business accounts that gives you the superpower to measure the performance of your content.
This treasure trove of information measures social media reach and engagement by tracking vital metrics such as “Likes,” “Clicks,” “Comments,” “Reach,” and “Impressions.” Simply go to Settings and tap “Insights” to unlock this analytics dashboard.
Use this information to refine your content strategy. Tailored content resonates more deeply, leading to higher conversions, as it aligns with your audience’s expectations.
Therefore, when it comes to finding ways to use Instagram marketing effectively, leveraging Instagram insights is a must.
Boost your conversions with these amazing ways to use Instagram marketing
By incorporating these powerful ways to use Instagram marketing, you can create a strong presence on the platform, engage with your target audience, and grow your business.
Stay up to date with the latest Instagram marketing trends and strategies to stay competitive and maintain an impactful presence.
With over 90% of users following at least one brand on Instagram, this platform is the primary channel for customer acquisition and conversion.