Communicate internally with your people

[Ehsanuls55]

Creating personas is all well and good, but the risk is in not using them. Therefore, sharing and communicating personas internally on a regular basis is essential to align different departments.

By circulating them throughout the company, you ensure that every team (marketing, product, sales, or customer service) clearly understands who your personas are, what they're looking for, what motivates them, and what their challenges are.

The creation of personas will either confirm past decisions or invalidate them, leading to a change of direction.

It is important to ensure that everyone in the company understands and adheres to the personas pr directors email list in order to implement relevant actions that contribute to the defined objectives.

7- Update your personas regularly
Creating personas is a crucial step in better understanding your target customers. But just like your customers, they are not static and evolve over time. Make sure you talk to your personas regularly so you can react quickly if their needs or behavior change.

Candice's advice

It will be less costly in terms of time and energy spent on people if you reserve a few slots in your diary each month. These 3 or 4 virtual coffees will allow you to keep in touch with your target audience and quickly identify new opportunities.

Finally, your personas may differ from country to country due to cultural differences. For an effective marketing strategy, it is essential to create specific personas for each market you target.

8- Use your personas as a daily tool!

If you have followed all the steps for creating people presented in this article, congratulations! You have probably already created your characters ) It would be a shame not to use them.

These persona cards are the basis of your marketing strategy. They will help you position your product or service and convey the right messages.

We often talk about the importance of segmentation or targeting in marketing. Your personas will give you the right approach to take in terms of:

Messages transmitted
Incorporation
Channels
Taking the time to think about this will make you more effective later on. I promise you won't regret it.