E-commerce in China: Guide to Chinese e-commerce platforms

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With a population of nearly 1.4 billion people, rapidly rising wages in China have contributed to growth in consumption and increased purchasing power. The development of various industries related to new technologies and the digitalization of China have greatly contributed to the success of the country's most lucrative industry: e-commerce.

Whether you are a small business or a large-scale enterprise, you may be lithuania phone number list in doing e-commerce in China and learning about the solutions to do so. This article will go over the basics of Chinese e-commerce and also give you some tips and advice on how to successfully enter the Chinese market as a foreign brand.

Contents [ hide ]

1 E-commerce in China: tough competition
2 Chinese e-commerce platforms are not for small operators
2.1 Why is it difficult to succeed if my company does not have a strong branding in China?
2.2 Do I need a physical store in China?
2.3 Can I create my own website to sell my products instead of using Chinese e-commerce platforms?
3 ROI (Return on Investment)
3.1 How is it possible that 60% of brands lose money on Chinese e-commerce platforms?
3.2 How to optimize the ROI of e-commerce platforms in China
4 Discounts on Chinese e-commerce platforms
5 Tips for Success in the Chinese E-Commerce Market
6 What are the most popular online marketplaces in China?
6.1 Tmall: China's No. 1 e-commerce platform
6.2 Taobao: The mother of all Chinese e-commerce platforms
6.3 JD.com: Tmall's biggest competitor
6.4 Xiaohongshu: social e-commerce business model
6.5 Pinduoduo: Low-cost e-commerce in China
6.6 Social e-commerce in China: Douyin flagship store
6.7 More Chinese cross-border e-commerce platforms
7 How to succeed on Chinese e-commerce platforms as a foreign brand?
7.1 Websites, Baidu SEO & SEM for traffic and credibility
7.2 Use the main Chinese social media platforms
7.2.1 WeChat 微信: #1 social networks
7.2.2 Weibo 微博: The place to be commercial
7.3 KOLs to promote your brand
7.4 Focus on your branding
7.5 Online reputation to increase your sales on Chinese e-commerce platforms
8 Do you need an e-commerce agency in China? Contact us to get started
9 Certified Tmall Partner
E-commerce in China: tough competition
In recent years, being present on Chinese e-commerce platforms has become a must for local and foreign brands that want to succeed in the market. In fact, brands are willing to invest a lot of money to be present on the most popular Chinese e-commerce platforms, such as Tmall or JD.com. The majority of the Chinese population regularly purchases products online, as it is now incredibly easy and convenient to do so, especially thanks to the great user experience and digital payment platforms.

The following chart shows the incredible growth of the Chinese e-commerce market: From 108 million online shoppers in 2009 to 842 million in 2021. Now the numbers are over 900 million. China’s digitalization and the daily use of internet-connected smartphones have greatly contributed to this growth, as consumers spend a lot of time on their smartphones.