Turn your cancelled conferences into online events

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A company manage relationships with its database in an organized manner. One of the consequences of the coronavirus outbreak in our lives is that, forced by the situation, we begin to see things differently. Social distancing forces us to look for new ways to relate to family and friends, but also with our clients and in the commercial field .

Leave the classic Excel document, which many companies manage locally, and move on to a program that allows us to have greater control over sales and the progress made by our contacts . In hr directors email list addition, we can take advantage of this tool if we combine it with inbound marketing actions such as automated mailings, which are customized for each phase of the buyer's journey.

72% of B2B buyers consider the website to be the most important factor in their decision-making when looking for an industrial supplier. Therefore, we ask ourselves a question: should we add value to our website? The answer is yes. It is considered essential to compile all the information related to your clients, generate valuable content that is of interest to them and keep it updated. In other words, we are the ones who offer online solutions effectively.

We live in times that push us towards change , that make us be alert at all times. We must bear in mind that, in the current context, when selling a product, face-to-face visits and exchanging business cards no longer provide the same value as in previous years, but the act itself is impossible. Therefore, we must adapt to the situation.