Strengthen customer service

[samiaseo222]

The first cause of customer loss is lack of interaction. Poor service and poor communication can lead to a customer leaving. That is why the first step to recover old leads is to generate new points of contact and offer relevant information about our products and services . Check which digital channels salespeople and customers are in contact with (web chat, email, forms, etc.). Are they sufficient and are they being used properly?

Make sure your old customers are still general manager email list there and show them that your company is too: offer them resources that can help them just as you would a new lead. Communicate with them frequently so they can see that you are thinking about them.

Convert old leads from your database into active customers
Once you have identified areas for improvement in your database management, discarded obsolete contacts, and standardized your contact classification parameters, it is time to reactivate the sales cycle.

The sales team will have to do a new screening, offering old contacts an exclusive offer, information about a new service, specific training on a product... In short, an offer that adds value to their company and reminds them that yours is still there.

There are multiple ways in which the sales team can deliver this offer to the contact, all of them digital, of course. The sales team may prefer face-to-face contact, however, digital contact is not synonymous with cold contact, and even less so in 2020 .