40 Digital Marketing Tools You Must Be Using

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No matter how much you may want to, there is no way you can run an ecommerce store completely on your own. While you may have to start out that way in terms of team members, thankfully there are tons of tools available to use that will help you manage and run every aspect of your store. From graphics programs to marketing tools, analytics measurement, dropshipping, customer service, and social media management, there are endless options out there to help you out.

Once you realize there are so many choices out there, the problem then becomes determining which tools are best. To help you out, we came up with a list of the 40 best marketing tools that you need to be using.

Visuals
Your brand needs good visuals in order to be successful. At this point, that should pretty much be a given. However, producing those visuals can sometimes be a challenge. Here are some tools that will help you out.

Canva – Canva is a great design tool that will help you create stunning visuals for your website and social media pages. There are plenty of templates to choose from, or you can design something completely from scratch. What’s great about this tool is its easy-to-use system and helpful sizing guides for designing things like Facebook cover photos.

If you are looking to put together an infographic (heads up: people love infographics and are 3 times more likely to share and like them than other types of visual content) Piktochart is the way to go. Their wide variety of professional grade templates are easy to work with and incredibly customizable.

StockSnap.io – Finding quality stock photography can be a huge hassle, especially when trying to navigate copyright laws and attribution requirements. While there are plenty of websites you can use where you pay for your images, if you are a new ecommerce brand you might not have the budget for that. StockSnap.io provides a huge database of high quality stock photos that are completely free, and attribution isn’t required. Hundreds of new photos are added every week, making this a great resource for finding quality images for blog posts and other visual content for

PlaceIt specializes in what we’re calling “customizable stock photography.” They provide stock images of iPhones, tables, laptops, banners, brochures, apparel, and more, and allow you to insert your own macedonia telemarketing data visual (such as your logo, app layout, or website). This is a great way to produce professional looking marketing material without having to hire a designer or learning how to Photoshop the images yourself.

Awesome Screenshot – If you need to produce product demos, Awesome Screenshot will be a great tool for you. This program lets you take screenshots and edit them without ever leaving your browser. Add arrows, circle relevant items, and more to enhance your screenshots with ease.
Photoshop – Finally, Photoshop is always a great tool for creating or editing images. While there are plenty of technical features you might not know how to use, there are also tons of basic editing tools that will help you enhance your photos. Additionally, there are tons of tutorials online on how to use Photoshop and all its elements, making it a great program to invest in. An alternative to Photoshop is the free graphic design software, Vectornator.
Marketing
You might have the best product and best website, but if no one knows about it, there’s no point. Properly marketing your brand to your target audience, and then additionally following up and retargeting the right people, segmenting your emails, posting your blogs, determining keywords- it can get overwhelming. That’s where these tools will come into play and help you out.


Web push notifications are quickly becoming one of the best ways to interact with your customers. We’ve already discussed the benefits of web push notifications (which you can read here) but we couldn’t compile a list of marketing tools without mentioning them. With Aimtell, you can send push notifications for just about anything, including shipping notifications, discount offers, cart abandonment, or based on certain target demographics. The options are endless, and the results are impressive. If you would like to start using web push notifications, you can get started in just 5 minutes.

Beginners guide to web push notifications
WordPress – Blogging is still a great way to interact with your customers, expand your audience, boost SEO, and more. And when it comes to blogging, WordPress is the gold standard. With plenty of free options to use, you can get a blog up and running quickly and at no cost. With tons of plugins, you can make your blog (or website) as detailed as you want.
MailChimp – If WordPress is the standard for blogging, MailChimp is the standard for emailing. Email remains an effective method of marketing (when done properly), and MailChimp is a great tool for creating, sending, and analyzing your email campaigns.
Reply –
reply Digital Marketing Tools

Image Credit(s): Reply

“Cold emailing” is hardly an effective way to increase your sales, as people today are very wary of automated messages. However, with a tool like Reply, you can personalize your messages and set up a schedule for when to send them. Emailing can take you hours each day, so a tool like this can help to handle this for you, while still keeping things personal so that your customers remain happy.

Google Adwords – Google remains a great place to turn to for marketing your ecommerce store, as people still use the search engine all the time to discover new products and brands. With Google Adwords you can set up campaigns based on your target demographics and keywords, and being a pay-per-click (PPC) set up, you will only pay for actual results.
Optimizely – Optimizely is all about A/B testing, and is a great resource when creating your website. Set up A/B testing with ease and determine what setup will provide you the greatest conversion rate. We like that this tool allows you to run A/B tests for your website and your mobile app, all in one place.
Customer.io – Customer.io is another automated messaging platform that will save you tons of time when it comes to contacting customers. Set up automated messages based on a variety of situations, create segmented lists, track your success, and more.