There are certain consumer instant purchase. For example, a kuwait phone number search person searches Google for a review of a new smartphone, and you are a gadget store. Along with the review, you provide a link to this product in the description with a good price, and an instant “match” can occur. The person sees the smartphone, gets all the necessary information, and is immediately ready to make a purchase.
But there are other cases where attention is attracted in content marketing on YouTube, but demand may be delayed. For example, if you are a brand that produces kitchen appliances and you run a cooking vlog. A person looking for a recipe may find your video, and in addition to the recipe, they will pay attention to the appliance you use - for example, a blender. Will they buy this blender right away, or will they click on the link? Not sure. But if you make an impression, then when they see your blender on store shelves or in the marketplace, they will be more inclined to buy, because they will have formed a certain relationship with your brand.
This person will also be more likely to respond to targeted advertising when they encounter it online. Especially if you use Google to target your own subscribers. The results of such advertising will be much more effective than when working with a new audience. Your viewer may remain just a viewer for a long time, but, for example, on Black Friday or before the New Year, he will approach the last stage of the funnel and become a buyer.