B2B sales: what they are, how they work and tools to sell more

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Learn what B2B sales are and start selling more. Tips and strategies to optimize your sales process in the market.

Selling to another business is very different from selling to the end consumer. Understanding the difference between the two models and the particularities of B2B sales is essential for salespeople who want to be successful in the sales arena.

Therefore, in this blog, you will learn everything about this universe: the concept, the differences between B2B and B2C, how it works, examples and what tools to use to sell more.

Have a good read!

What are B2B sales?
B2B sales are sales made from one company to another (business to business). B2B sales have several characteristics that distinguish them from B2C sales, which are aimed at the end consumer.

These differences include higher average revenue, involvement of multiple decision makers, and an extended sales cycle .

B2B is the abbreviation for business to business . Therefore, a B2B sale is one ivory coast whatsapp resource made from one company to another , as opposed to B2C, where the sale is made to the final consumer.

Similarly, understanding what B2C is also helps to understand the B2B sales process.

In direct-to-consumer sales , the sales process is simpler. In the case of sales to companies, the negotiation is complex and decision-making usually takes longer.

This is because closing the deal may involve several people within the company, which does not happen in B2C sales.