The CTR or Click -through Rate is a metric that measures the number of clicks that an advertisement on the Internet (or a search result) receives over the number of times it was displayed (called impressions ).
CTR is one of the most important metrics in PPC (Pay Per Click) advertising, that is, the one in which companies pay for each click to their site that their ads get on Google, social networks or other websites.
Why is it important?
In digital advertising campaigns, CTR is extremely important because it pakistan phone number list you to find out how effective an ad you’re paying for is . Let’s say you’re A/B testing two ads for your business, and you realize that one got 1,000 clicks and the other only got 500 clicks.
It's logical to think that the ad that got the most clicks was the best ad, but this isn't always the case. Looking deeper and considering the number of impressions, you might conclude that the ad that only got 500 clicks actually has a higher CTR. To understand this better, let's look at how this metric is calculated.
Is a high CTR always good?
Having a good CTR on an ad means that it is managing to capture the attention of the audience you are targeting, but it does not necessarily mean that the users who are clicking on it are actually converting into customers.
We call conversion rate the number of users who, in addition to clicking on an ad, complete the action we want; that is, make a purchase, fill out a contact form, sign a collective petition, etc.
How does CTR affect ad quality?
Just as a high CTR is no guarantee of effectiveness, you should be careful with a CTR that is too low , especially if you are using Google Adwords or Facebook Ads, because it is an indicator that these platforms use to determine whether or not your ad is relevant to the audience you are targeting.