What is a Buyer Persona?

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A persona or buyer persona is a semi-fictional profile that represents a company's ideal customer, created to help your business better understand who the customer is and what they need.
Personas allow for more precise marketing strategies. The concept was popularized by Inbound Marketing.
A persona is, as the name suggests, a character created to help your netherlands phone number list better understand who the customer is and what they need.
The applications of a buyer persona are countless, but for those who work with content marketing, there is only one that matters: well-defined buyer personas mean that your strategy has the potential to become more effective.
A good persona describes in detail your ideal buyer, the perfect person to buy your product or service.


What are buyer personas used for in Marketing?

Think of the buyer persona as a guide for everything that will be created within your digital marketing strategy, since it is the person who interacts with the content you will create.
To make it clearer, there are some points where your persona is indispensable and helps in defining your strategy effectively. I will list some points:

Company communication language;
Language of blog posts and social media;
The main social networks for your business;
Contents to be produced;
Extension and format of that content;
Chosen keywords:
Email marketing style and frequency;
Sponsored links;
Facebook Ads.
What are the types of buyer personas?
When it comes to creating a buyer persona, it is important to define three different types related to the buying journey:

Primary Buyer Persona
This is the ideal person profile to contact. This is the one who actually makes the purchasing decision. Normally, businesses have only one type of main buyer persona, but it is not unusual to see companies defining more than one, depending on the sector in which they operate.