What is a cluster?

[bitheerani319]

This term was coined by marketing specialist Michael Porter and is used to define the group or set of companies, brands or organizations that join forces to take advantage of their different specializations in order to have certain advantages over the competition, as well as reduce costs and improve their productivity.
To better understand each other, this term refers to groups of companies or ghana phone number list who have the same interests and want to share their experiences and resources in order to achieve a joint benefit. This practice allows for increased profitability and clientele, which is a very interesting option to pursue.

What is a cluster in marketing?
In marketing, the concept is similar, but not exactly the same.
When we talk about clusters in marketing, we usually apply it to content marketing and we refer to grouping related content. By having a large amount of content, the density of the main URL increases and makes it easier for the user to find the page in their searches.
The cluster, in short, is a strategy that will help us improve our , by attracting more visitors.
On the other hand, it is another way to optimize the content of your website or blog.


How does the thematic cluster work?
Clustering, as we have previously mentioned, aims to give strength to the main pages by means of smaller and more specific content. In this way, Google will recognise our main page as the most valuable page and, in addition, it will improve our ranking compared to the competition.

Things to keep in mind when making a cluster
The first thing you should keep in mind when creating a content cluster is that you have to carry out a meticulous keyword study, to observe which keywords are in line with your theme and decide which ones you want to position your website.