Speak the same language as your customers, it is important in your marketing strategies

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Although correct, corporate writing is often monotonous and even boring, lacking emotion and variety. If there is an easier way to humanize your brand, it is to get rid of the pompous and conventional corporate style, and use simpler, more direct and fluid language that identifies with your customers.

Our most important tip for humanizing your brand is to use words, tones, and rhythms of language that your audience can easily understand. Talk to them as you would a friend, always maintaining respect.

When writing your content, think about how you would talk about your business or product to a friend or someone close to you. Turn that image into your ideal client, so your content and style will be clearer.

5. Tell stories, don't just sell products
Stories have a unique ability to not only create connections but also influence social behavior. Therefore, humanizing communication directors email lists your brand is about making your customers see your business as a nice person they can relate to and not as a cold, impersonal company .

Give your company a confident, yet warm and light-hearted personality that tells stories of its successes and failures to spark the interest of its followers.

6. Use video content
Video content is one of the most effective marketing strategies to capture and retain people's attention, which can become an advantage when promoting your brand's content.

Add short, interesting, and relevant videos to your content, whether on your company’s “About Us” page, in your social media posts, or anywhere else. Use them in any medium to complement your brand messaging.

7. Take a position as a brand
In these times of instant consumer access to information, no one sits back and watches what is happening around them. Everyone, including your current and potential customers, is taking a stand on issues such as the environment, gender and equality, diversity and acceptance, among others, and they will often also want to know where you stand as a brand on many of the issues that affect them as a society.