Can you imagine being forced to close your Google Analytics account overnight ? That's what happened a few weeks ago in France. On Friday, a notice was issued that its use was prohibited due to the invalidity of the Privacy Shield for the transfer of personal data to the United States and French companies were forced to urgently look for alternatives to Google Analytics .
France thus joined Austria in banning this tool and it is not ruled out that in the coming months more countries (including Spain) will join this trend.
Other American companies have also chief vp operations email list been affected by this issue. These include Amazon, Google, Microsoft and Meta (Facebook, Instagram, WhatsApp, etc.), which already had a similar problem that “almost” caused it to cease its activity in Europe.
The solution may come with the revision of the Schrems II treaty , which establishes the transfer of data between Europe and the United States. In any case, it is worth remembering that in addition to this problem of the GDPR regulation.
Google Analytics is going to include new updates in the coming months that will significantly affect the measurement of web analytics. These updates are related to the way in which information can be recorded without the use of third-party cookies and to the fact that Google Universal Analytics is going to cease its activity in June 2023, giving way to Google Analytics 4 (GA4), which is already available for use.
5 alternatives to Google Analytics if its use is banned in Spain
-
samiaseo222
- Posts: 186
- Joined: Sun Dec 22, 2024 4:24 am