Send timely messages with automation

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Marketers who use automation tools are 95% more likely to say their marketing strategy is effective than those who don't.

Save time while making your emails more targeted and relevant with email marketing automation psychiatrist email database workflows.

Email marketing software is great for creating email series and helping you automate your sending. Let ’s say you’ve created different emails to meet the needs and interests of people at different stages of the buyer’s journey.

For example

A few emails in between that showcase the value of your products and feature customer testimonials/interviews or reviews.

A couple of sales emails that include calls to action (CTAs) to purchase your product or take advantage of a discount.

A welcome or thank you email that introduces your brand and tells new subscribers what they can expect.

This is known as a drip campaign.

You can also create automated emails based on triggers, such as when a lead or prospect:

Adds your product to their shopping cart and does not make a purchase within a certain period of time (abandoned cart).

They haven't purchased from you or interacted with your product in a while (inactive subscribers).

You reach a certain milestone with your brand (e.g. 1 year anniversary).

Birthday (e.g. Happy Birthday Email)

Subscribe to your e-newsletter

Unsubscribe from your emails

You click on a link on your website

Buy your product(s)

This is a welcome email from the popular movie streaming service Vudu. The message includes new releases to pique subscribers' interest.


Vudu.png
Source: Vudu
#5. Write attention-grabbing topics
The subject is one of the first elements of your message that subscribers see.

Therefore, if it is not attractive enough for them to click on the message, they will most likely skip it.

Add a sense of urgency to your email subject lines to increase open rates. Incorporate actionable language like “Get your…” or “Take advantage of…”.

If you send promotional emails that offer subscribers special deals or discounts, you can create a sense of urgency with phrases like “limited time” or “X days/hours left.”

It's also important to keep your email subject lines short and sweet. They should be long enough to clearly convey your message, but short enough to stay within the character limit.

Consider using emojis to stand out in your inbox. Convey emotions like excitement, surprise, and humor to add a touch of personality to your messages.

#6. Optimize for mobile
46 % of emails are opened on mobile devices. That's why almost 60% of marketers use mobile-friendly emails in their email marketing strategy.

Here are some tips to optimize your emails for mobile devices:

Consider using responsive email templates to take the guesswork out of creating emails that display perfectly on mobile devices.

Keep your subject line (35 characters) and preheader (85 characters) text within the character limit.

Plan for an “image-off” experience and test your emails to make sure they still look good without images.

Use plenty of white space around links and CTAs so they are clickable.

Place CTAs near the top of your messages.

Test your messages on multiple devices.

Use a single column layout.

Chuck E' Cheese regularly sends promotional emails to its subscribers to increase traffic. The brand's emails look stunning on mobile devices, thanks to bright colors, plenty of white space, clear CTAs, and a simple layout.


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Source: Chuckecheese