Free Customer Acquisition Disadvantage 1: Free measures have limited options The disadvantage of free customer attraction measures is that the options are limited. When comparing free customer attraction methods with paid customer attraction methods, the number of free measures is limited. Therefore, from the limited options, you need to choose one that you think your company can implement. However, by including paid methods of attracting customers, your options will be expanded. Even if you just consider advertising, there are options such as listing ads, display ads, and SNS ads, and if paid methods of attracting customers are available, you will be able to implement the measures that are most likely to be effective.
If you would like to know more about customer south africa telegram phone number list acquisition strategies, including paid ones, please read on. Also check out this article [Key points for success] 16 ways to attract customers and how to choose the method that best suits your company Disadvantage 2: It often takes time for the measures to have an effect. The disadvantage of free customer acquisition measures is that it often takes time for the measures to have an effect. For example, when attracting customers through social media, you must first increase the number of followers of your account (develop your account).
Also, since it is very difficult to increase followers in a short period of time, you need to repeatedly post and analyze. On the other hand, in the case of SNS, buzzing can explosively increase followers and awareness, leading to a sudden surge in customers. In fact, there are many cases where a company's SNS account has gone viral, raising awareness and increasing the number of followers by a large amount. When using SNS to attract customers, it is recommended that you understand the characteristics and differences of the major SNS.
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