If you are studying digital marketing , you have probably heard about leads and how important they are for the success of your business.
Right?
But many people still don't know how to differentiate a website visitor from a lead or customer , which is why we've put together this article.
Today you will understand what a lead is, its importance and ways to attract them.
Just keep reading.
What is Lead?
Leads: What are they? How important is generating leads for your business?
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Imagine that you have a blog that talks about Digital Marketing like this one, for example, and a person, let's call her “Maria”, found an interesting article on your website through Google.
If Maria reads your article and simply leaves the blog , you will hardly be able to sell to her.
But, if they find a rich material that catches india whatsapp data their attention, they can download it, providing their email, for example, and this way you will have that person's contact details to build a relationship and later offer them something to buy.
Understand:
Visitor: before providing their data, the person is considered a visitor;
Lead: after providing data such as email, it becomes a lead;
Customer: by working well with your leads, they can buy your products and become your customers.
How important is it to invest in new customers?
Regardless of the industry you operate in, investing in new customers is essential for your business to grow.
Even because it is difficult to find a segment where people need to make frequent purchases.
In other words, if you don't invest in new customers, there is no guarantee that current customers will make new purchases and your business could go bankrupt.
Now that you understand the importance of leads, see ways to get them.
Offer Digital Baits:
One of the best-known ways, but which still works to get people's contact information, is through digital baits .
In other words, you include on your website rich materials such as:
E-books;
Spreadsheets;
Mini courses
However, to download them, the person will have to provide their details. Be careful not to ask for too much information and the person will give up on registering.
Just name and email are more than enough.
Get new customers through Social Media.
Another way to get leads is through your social networks.
In this case, you can offer live broadcasts with rich content and at the end ask people to register using a form or even download your e-book.
Just remember that it has to be something that really catches people's attention so that they become interested.
Leads through paid traffic:
People often associate paid traffic with direct sales.
But think about it, when was the last time you saw an ad on Facebook for something you'd never heard of before, clicked on it, and bought it, right away?
Well, people like to have more information first, which is why offering rich materials through paid traffic is an excellent option considering that you reach your audience and don't try to sell, you just ask for contact and in return offer excellent material.