Let's look at what associations people have with basic colors and shades. This will help you quickly decide which color is more suitable for your target audience.
Warm shades
Red
In corporate style, it is mint database irreplaceable if it is necessary to create for the company an image of a leader in a certain sector, to show the aggressiveness of the marketing policy. Or this color can be used when the product should be associated with passion, strength, energy. In addition, red is an obligatory component of the Russian folk style.
Characteristics of flowers
Corporate colors have an impact on both customers and team members. Employees are usually even more influenced. Red encourages them to mobilize their forces, to follow corporate values, which include the will to win, perseverance, and the desire for leadership.
It is important to take into account that this color is quite tiring and causes anxiety, so it is dangerous to choose it as the main color for a brand.
Pink
Historically, pink has been used to design products and services for women, as it symbolizes tenderness, romanticism, softness, and femininity. However, this does not prevent this color from being used in the corporate identity of companies from other areas.
The Meaning of Colors in Corporate Identity
It speaks of care and attention as the core value of the brand. Provides a sense of comfort, calms, allows you to get out of a crisis, avoid obsessive thoughts. Pink can be used to design a brand if the company's activities are related to stress relief and creating coziness. The only case when you will have to give up shades of pink is working with a predominantly male audience.
Orange
This symbol of cheerfulness and vitality is considered an excellent solution for companies whose products and services create a good mood and maintain vitality.
Orange color for the company
Orange is associated with warm seasons, the sun. Along with red, it allows you to declare the core values of business, which include activity and the desire for achievement. The difference is that orange is devoid of aggressiveness, but gives optimism.
Yellow
In its pure form, it is one of the brightest and most flashy colors, which is why it is rarely used in corporate identity. Yellow allows you to stand out from the crowd and make people pay attention to the product.
Yellow color in corporate style
The problem is that it lacks seriousness, so it is preferable for companies whose clients are young people and teenagers. The values of such a target audience include brightness, positivity, shock value, and a rejection of the mundane. An important advantage of yellow is considered to be its ability to evoke positive associations, rid the consumer of false modesty and self-doubt.
Brown
Although brown is next to yellow on the color wheel, it evokes diametrically opposed associations.
Brown color in corporate style
This color makes it clear that the company builds reliable business relationships and is not afraid to seem old-fashioned or boring. Shades of brown are typical of the retro style, because they symbolize commitment to traditions, stability, and speak of logical and reasonable decisions.
Case: VT-metall
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