The Millennial generation, also known as Generation Y, is the generation born between the 1980s and the early 2000s. These people grew up with the internet and entered the consumer and job markets with everything they had, transforming them with their new needs, ideas and ideals.
These people have a series of common characteristics that shape these transformations in the most diverse sectors. They are individuals who have a very deep sense of immediacy, in addition to the tireless search for purpose, and the constant need for connectivity and technology in their relationships — whether interpersonal or with brands and services.
This generation is also responsible for today's biggest brands, as well as a revolution in services — such as Facebook, Google, Netflix and Uber.
Their transformations have not only changed thinking and attitudes, but also the way we consume. These new needs have even reached customer service .
In this article, you will understand how to serve the france whatsapp data Millennial generation, and what this new consumer profile expects and values in customer service so that they have an excellent experience with the brand. Stay tuned!
Millennial service
When we talk about Generation Y, or Millennials, we need to understand that the watchword is influence and participation. This is a generation that likes to be heard and also to share their impressions about life and their relationship with products and brands.
If an experience they had was not satisfactory, millennials are the first to share it with the world, in a video or in a long post on social media. It is also true that if the experience is positive, if the brand or service meets the needs and values of millennials, they are also the first to tell the world about that experience.
Therefore, it is up to companies to be vigilant in adapting to this generation, investing in real values, improving their reputation to, finally, see their revenue take off.
In customer service, some aspects are essential to be improved and valued so that the needs of this new consumer are met — and, why not, exceeded. Learn about some of them.
Humanization
Humanization in customer service is a premise for this Millennial generation. They value contacts who are able to understand their difficulties and, in fact, offer solutions to their problems. The word to be worked on here is empathy .
Machines cannot — yet — develop this quality, therefore, investing in humanized service will ensure that the customer does not feel frustrated in the relationship , even if the solution to their problem is not simple.
Use dialogue as a basis throughout the entire service. Act as if this dialogue were happening in person, so the customer will feel that the service is in their favor, and will be more patient and understanding regarding the company's procedures.