It's a great way to maintain brand presence

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More than half of people check their emails several times a day, during working hours . Mobile devices have given communications the gift of ubiquity: all the time, everywhere. One third of frequent Internet users check their inbox at least once every hour.

An eCommerce campaign combined with an email marketing strategy will keep your brand in the minds of consumers.

At first glance, this can be done with social media and PPC campaigns, but there are competitive advantages that these cannot offer. To keep your e-commerce in the Top Of Mind of your audience, you can create automatic emails.

These messages are triggered only if the customer completes a specific action. For example, automation systems can remind them that they have left an unpurchased item in their shopping cart, or ask them about their experience shopping in the store, among other actions aimed at building loyalty.

With this, you can build communication that shows that you value switzerland whatsapp resource your customers' opinions.

email marketing

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4) It helps you increase your return on investment
An eCommerce platform gives you the possibility of having a store (wholesale, retail, or both) integrated with the payment and shipping systems most used by users. At the same time, you have a support and development team that knows you and understands your market. All this while keeping your operating costs to a minimum.

In addition to the above, the return on investment (ROI) of an email marketing strategy is estimated at 122%. This is greater than advertising on social networks, paid searches and display, combined.

The main advantage of using an eCommerce platform, such as Signos , is the integration with Email Marketing solutions that automate much of the process.


(*) eCommerce Signs: Integrations


Mailchimp
Active Campaign
Get Response
Mailchimp
Convertkit
Aweber
Constant Contact
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E-Commerce, combined with Email Marketing automation software , saves you the risk of human error and guarantees operability.

With well-implemented data sources, you don't have to worry about losing customers due to irrelevant content.

Ultimately, integrating your eCommerce business with Email Marketing solutions allows you to create and deploy relevant, appropriate and personalized messages to build a user base that identifies with your brand.