Therefore, here we are based on the current situation and do not make big forecasts

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5. Which financial offers and areas are more exposed to risks, and which are less? As I mentioned above, the banking credit segment is most at risk. MFI products are less risky because they adapt to market conditions. The most stable and risk-free banking products are debit cards and opening accounts.


6. How to correctly evaluate profitability indicators in the switzerland telegram data microfinance market? Overall, there is nothing new here - everything is pretty much the same as in any other vertical. There is an application - a lead. There is an accepted lead, when the user has performed a target action: taken a loan, issued a card, made a transaction. And there are expenses and income. The only thing worth considering is the reliability of banking products.


This is due to a delay in statistics and a longer transaction cycle. In MFOs, on the contrary, we see statistics in real time and the transaction cycle is very short. Unfortunately, many people look only at the offer's indicators - its EPC (revenue per click). However, given that lead generation of traffic to financial products usually occurs through landing pages, financial showcases of offers, it would be correct to consider EPM (revenue per offer display) and EPV showcases (revenue per visit).