WhatsApp Business is the version of WhatsApp for use by companies.
It is a free application for Android and iOS that allows direct interaction with customers. Through WhatsApp Business, you can use tools that classify, automate and respond to messages quickly.
The main difference between conventional WhatsApp and WhatsApp Business is the identification of a business account in the business application, making it easier to recognize the user.
Stay up to date with everything related to WhatsApp: understand what Opt-In is and the new rules in force on the Official WhatsApp .
4 advantages of WhatsApp Business
WhatsApp is extremely popular, socially accessible, and practical. It’s convenient to send a message, receive a response within a few minutes, and keep responding until the issue is resolved.
Do you know what happens in that case?
WhatsApp Business will eliminate one of the most common problems in call centers: requests for audio recordings with their demand for storage, technical equipment and labor.
But… How will it be possible to have enough staff available brazil whatsapp data to respond to a large number of simultaneous messages quickly?
Virtual agents – or bots – will play this role. Even more popular since the start of the pandemic, humanized robots are increasingly present in chats and even emails, with the ability to interact with customers and answer the most common questions, transferring them to a human agent only if the issue is complex, which will allow for personalized, individual support.
In fact, WhatsApp Business allows for the possibility of providing simultaneous services, with more specialized and prepared labor, dividing the work with virtual agents, which tends to bring a cost/efficiency equation, until a few years ago, very distant for BPO and call center companies.
Thus, WhatsApp Business, combined with human and virtual service, will allow for a quality experience for the customer.
In addition, you will gain in assertiveness, quality and also TMA (Average Service Time). After all, service time is currently the main indicator of efficiency of a service structure operation.
Therefore, WhatsApp Business provides contact centers with a new way of interacting.
Tactium highlights 4 other advantages of the application:
Agility in responses
WhatsApp Business offers features such as the ability to set an absence message to work outside of business hours or at times when there is no availability for service.
It also allows you to create automatic greetings to introduce your company to customers as soon as they start contacting you. It also allows you to configure quick responses (shortcuts) for the most common questions. This way, the text is saved in the app and you can resolve your customers' needs more quickly;
Company information
WhatsApp Business is another way to create a business card, that is, a way for your customers to reach your brand and learn more about your business.