How to Win Customers: Effective Marketing and Sales Strategies

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The quest to win new customers is the main goal of many companies . After all, there is an association that the more people who purchase their products or services, the more the business is growing. However, it is necessary to be careful when evaluating success metrics based on this type of value. Are new consumers satisfied? Do they return to consume your product?

These are questions that must be asked, after all, having a high rate of new benin phone number list in a short period of time can be interesting, but it is in the medium and long term that we see how the company's initiatives with customers yield results.

To better explain this relationship between having more consumers or investing in those you already have, in this text, we will talk about what can bring more results to the company. Find out!

Keep or acquire new customers?
This can be a difficult question to answer, after all, depending on the size of your company, acquiring new customers tends to indicate an increase in profits and income. And this ends up helping the company to make more investments and improve its infrastructure.

However, in the medium and long term, obtaining a significant number of new consumers may not yield such interesting results. This happens because there is a chance that many of these new buyers will not continue using the products or services. Therefore, we emphasize the importance of working to retain them.

Furthermore, you need to be aware of the costs that investing in new customers can bring. According to the famous marketing consultant Philip Kotler , attracting a customer costs on average 5 to 7 times more than retaining an existing one.

The thing is, to attract someone, you need to invest in marketing campaigns, communication methods, immediate discounts and even offer free samples. Add to that the unpredictability of not knowing whether this new customer will stay with the company. All of this generates a waste not only of financial resources, but also of time.