Sales Dashboard: Understand the Advantages of Using It

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Knowing the results of the sales area is essential to identify inconsistencies and, occasionally, restructure the commercial strategies of a business.

A sales dashboard allows you to view information graphically , as well as monitor the team's activity and performance.

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Here you will find interesting and relevant information on this topic.

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What is a sales dashboard and what is it for?
The digital era and disruptive technology have generated important changes in different corporate areas such as Marketing, customer service and sales.

In terms of the sales process , new technologies have made it possible to automate a large number of activities, thus minimizing the manual workload of employees, the occurrence of errors and the waste of resources.

As a result, these software programs have created a leap forward in terms of productivity and opportunities to close great deals.

One of the most effective solutions for this sector is sales dashboards, but, in the end, what does this type of resource consist of?

Basically, a sales-focused dashboard consists of a tool that presents relevant information about the sector such as metrics or other data that make it possible to understand the status, quality and efficiency of transactions .

Also known as a results dashboard, the application provides a summary view of the main Key Performance Indicators, KPIs, such as closing rate, number of sales and number of opportunities per period.

If you want to deepen your knowledge about KPIs, we recommend that you complement the reading of this post by accessing the following articles:

KPIs: Discover what key performance indicators are and how to use them to guide your strategies .
Sales KPIs: Learn the Top 7 and How to Use Them .
E-commerce KPIs: Understand the main ones to evaluate the success of your online store .
Main advantages of using a sales dashboard
A useful and dynamic tool that serves to inspire, inform and motivate the team to undertake increasingly effective sales measures.

On the other hand, managers and executives use the dashboard with a more strategic view, following the indicators , detecting business problems in advance and creating actions to correct them before they become a critical issue of continuity and competitiveness.

Based on everything we have covered so far, we conclude that the main advantages of a sales dashboard are:

Broad access to information
By using a sales dashboard, professionals can consult information as soon as they need it, thus avoiding wasting time searching through printed files.

In addition to facilitating information management, this resource promotes the dynamics of the area by providing updated data in real time .

If a cloud-based tool is used, the team can access it wherever they are, thus streamlining the generation of relevant graphs and reports for closing financially attractive sales .

Personalization
As most solutions provide configuration features, it is possible to configure the dashboard according to the needs of the area and the business's commercial strategy.

Collaborative approach
The dashboard promotes team integration , a situation that favors the creation of a collaborative work environment oriented toward achieving sales goals.

Because information is presented in a visual, actionable, and highly interpretable manner, marketers can measure data and outcomes and focus their attention on measures that actually matter.

Automation
Data automatically enters the cloud dashboard .

This means that the sales team does not need to waste time updating information or relying on old data that does not reflect the current reality of the department.

Improving decision making
The wide availability of data enables team members and managers to make much more precise and accurate decisions, based on valuable and clear information .

This leads to the structuring of more specific actions and measures in accordance with the current outlook and future projections of the sector.

How to implement a sales dashboard?
Without further ado, here is a step-by-step guide to implementing a sales dashboard in your business and thus completely changing the day-to-day life of your sales team:

1. Set your goals
Before you implement a tool, you need to carefully analyze the current state of the sales industry and identify which metrics you need to include to monitor activities and optimize results.

2. Create a list with the metrics
You'll likely start the stage with a lot of metrics on your list. Focus on the ones that really matter.

For example, if you want to find out the impact of marketing strategies on sales volume, include the Marketing Qualified Lead conversion rate , closed sales per period, and average ticket.

3. Set the indicators
Metrics and indicators are not synonyms!

While metrics are just numbers, KPIs are a grouping of metrics linked to goals . Indicators therefore provide information about a particular action.

For this reason, it is so important to define a specific goal for each metric such as “achieve a 30% increase in sales in the next period.”

4. Include the sales funnel
Including the sales funnel in the dashboard is crucial for people to identify inconsistencies and opportunities and subsequently be able to restructure or adapt their goals according to the objectives.

5. Configure the panel
When defining the visual elements of your dashboard, make sure to select low-contrast or neutral colors that reflect your brand identity. Apply eye-catching features only to the information that really matters.

6. Standardize the information
Ensures that the system provides the necessary information to implement the area's activities, thus avoiding the inclusion of irrelevant data or data that "contaminates" the visualization of the data.

In short, a sales dashboard is a super functional tool that serves to encourage the team to work with indicators that effectively provide excellent insights into the commercial context of the business .

Thus, we point out that the most notable advantages of this type of solution include broad access to information, customization of the configuration and available data, collaborative approach, automation and improvement of the decision-making process.