Financial issues occupy the minds of most Brazilians almost 24 hours a day. With the country experiencing unpredictable economic fluctuations, the consortium market has shown remarkable growth in recent years, consolidating itself as an essential tool in the financial planning of our people; and this becomes very clear when we look at the numbers: in 2023, the sector achieved a growth of 25.6%, totaling R$ 316.7 billion in traded credits. This robust performance continued in 2024, with a record number of subscriptions in the first two months.
In today’s article, we will explore the reasons behind this growth, analyze emerging trends, and project the future of consortia in Brazil. Keep reading to not miss any details!
1. EXPLOSIVE GROWTH IN 2023
Let’s face it, the real estate market has been one of the panama whatsapp data main drivers of growth in consortiums — it’s no wonder that, apparently, “ everyone is buying a property now ”. The demand for real estate, driven by favorable interest rates and government incentives, has led to a significant increase in the number of real estate consortiums. In 2023, the credits sold grew by 25.6%, reflecting consumer confidence in this type of investment.
In addition to the real estate sector, other segments have also contributed to this growth. Consortiums for automobiles, motorcycles and various services have shown positive performance, highlighting the diversification of the market and the flexibility of consortiums in meeting different consumption and investment needs.
2. PROMISING PERFORMANCE IN 2024
The year 2024 has started with impressive performance! In the first two months alone, sales of consortium quotas reached a new record, exceeding market expectations. When compared to data from the last ten years, this growth points to a consolidation of the sector and growing acceptance among consumers. The record numbers for 2024 indicate a trend of continued strengthening of consortiums as a viable and attractive option for Brazilians seeking an interest-free financing alternative. The ability of consortiums to adapt to economic and market changes has been fundamental to this success, especially because, as we mentioned at the beginning of the article, the Brazilian economy is going through this fluctuation, so adaptability becomes, indeed, a decisive factor for all success in consortiums.
3. ABAC PERSPECTIVES AND PROJECTIONS
The Brazilian Association of Consortium Administrators (ABAC) has been a crucial source of analysis and projections for the sector in question. According to ABAC, the continued growth of consortia in 2024 is being driven by several factors, including greater consumer awareness of the benefits of this type of investment and more structured financial planning among Brazilian families. In this scenario, ABAC projects that consortia will continue to grow consistently in the coming years, with an increase in the diversification of available modalities, with this growth supported by a solid base of consumers who see consortia as a safe and efficient way to acquire goods and services.
4. FEATURED SEGMENTS
Several segments have stood out in the consortium market, contributing to its robust growth. Of course, the real estate sector continues to be one of the strongest, with a growing demand for residential and commercial property consortiums, in addition to automobile and motorcycle consortiums, which also show significant performance, reflecting the popularity of these goods among Brazilians. Another segment that deserves to be highlighted is service consortiums, which include everything from education to tourism, but that's not all! There are many possibilities for consortiums and the diversification of these modalities has allowed more people to find the ideal solution for their needs, further strengthening the market.
5. FUTURE CHALLENGES AND OPPORTUNITIES
Despite the robust growth we have discussed throughout the text, the consortium sector faces significant challenges, especially in a volatile economic environment such as the Brazilian market — inflation, changes in credit policies, and economic uncertainty can impact the sector's growth. However, these challenges also bring opportunities for innovation and adaptation, such as digitalization and omnichannel, which can help consortiums overcome these challenges, since the integration of digital channels to offer a more fluid and personalized purchasing experience is essential. In addition, process automation and the use of artificial intelligence to improve the management and operation of consortiums are promising paths.
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