7 Techniques to Boost Ecommerce Sales with Retargeting

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Chances are, if you run an ecommerce business, you know at least a little something about the power that retargeting has on boosting sales. It is by no means a new technique, and the logic of it makes sense. Someone shows interest in your brand, they leave, you show them an ad, they come back. Simple, right? In theory it is, but it takes a little more effort these days to really be successful.

Retargeting remains one of the most effective ways to boost sales, but that doesn’t mean you’ve stumbled on a golden ticket. Rather, by deciding to retarget your audience, you are setting off on a path that can lead you towards a serious sales bump.

So, what does that path look like? It is actually a lot more varied than you might think. In fact, there are numerous techniques to boost ecommerce sales with retargeting. From the location where you retarget, to which specific audience you go after, to the message itself, you’ve got a lot of great options. Best of all, they will all help you boost sales.

1. Create campaigns based on specific URLs
If you want to take the easy way out, you can by retargeting everyone, no matter where they land at your website. This form of broad retargeting is quick to get up and running, but will produce the worst results. Instead, we recommend targeting specific URL visits instead in order to drill down a bit more and craft a campaign based on what that audience subset has looked at.

specific URL Techniques to Boost Ecommerce Sales with Retargeting
Image credit(s): Neil Patel


The example above is great because it is clearly a specific ad that is showing to a very specific subset of the overall Jasper’s Market audience. The audience is likely one that saw some other fig content at the website, and now they are seeing a specific recipe related to their interest.

Specific URL retargeting is highly effective because it gives you the chance to craft a more specific campaign. Utilize various blog categories, for example, or different product categories when dealing with your specific oman telemarketing data products. Or, retarget users that go to a more informational page at your site and offer them even more information. Serve up the right ad to the right segment of your audience in order to seriously boost your ad effectiveness, and therefore, potential sales that result from it.

2. Utilize dynamic retargeting
dynamic retargeting Techniques to Boost Ecommerce Sales with Retargeting
Image credit(s): Sendible


You can get even more specific than just targeting URL visits when it comes to your ecommerce products by utilizing dynamic retargeting. As the name suggests, these ads will adjust dynamically based on what a specific user looks at. This is a great type of retargeting to engage in, as it capitalizes on the concept of personalization, which is incredibly popular (and successful) in marketing today.

Research shows that people who are shown retargeted ads are on average 70% more likely to convert. By showing them specific products they have previously looked at and showed an interest in, you are even more likely to have success.

The above example is a dynamic Instagram ad that features not just the specific product a user looked at, but images that also show some personality and help portray the brand identity. This is a great tip for producing more eye-catching ads that people are more likely to look at and click. Static product images are, quite frankly, a little boring, and will come across as more of a typical ad- and you don’t want that, especially when advertising on Instagram.

3. Set up content retargeting
Not everyone that lands at your website is ready to buy. In fact, most aren’t (research says that number is about 92%). That is okay! When crafting your retargeting campaigns, we recommend considering each level of your sales funnel and showing ads that focus on users in each phase.

Dynamic product ads are great for users who are ready to buy. They have already looked at your products and are down at the bottom of your funnel. What about those that are at the top of your funnel and are just wanting to learn more about you? Retarget them with content!