Before you have happy customers who purchase from your store, share you on social media, or recommend you to their friends, you have leads. A lead is simply an individual who has shown some level of interest in your brand. In fact, the definition given from Marketo describes a lead as “a qualified prospect that is starting to exhibit buying behavior.”
You likely have some level of knowledge when it comes to what a lead is, but do you struggle when it comes to actually gaining leads for your business? Known as lead generation, it is a crucial process for keeping your business alive and thriving.
Today, we are answering the basic question: What is lead generation? Not only will we discuss what it is, we’ll lay out our top strategies for how to generate leads, as well as what to do once you’ve captured them. By following through on your lead generation process, you will be sure to increase your revenue. Not only will these tips help you create new leads, it’ll help you secure these leads and turn them into valuable (hopefully lifelong) customers for your business.
Defining Lead Generation
Let’s start simple. What actually is lead generation? Instead of providing some overly complicated definition, we like the way Hubspot discusses it. As they put it, lead generation is “a way of warming up potential customers to your business and getting them on the path to eventually making a purchase.”
Sounds simple, right? In theory, it is. In practice, it’s not always so easy (sorry.) Lead generation is all about drawing in the right group of people that are likely to be interested in your brand enough to actually make a purchase. Not only do you need uk telemarketing data to target the right people, you need to target them in the right ways.
what is lead generation infographic
Image credit(s): Visually
If you have struggled in the past with lead generation, know that you aren’t alone. Capturing leads is consistently a top issue identified by marketing professionals. Today could be the day you start turning things around!
In fact, we are going to move past simple definitions and get into some practical tips for how you go about lead generation. After all, just because you can define the concept doesn’t mean you actually know how to put it into practice.
After reading this article, you’ll be able to. Keep reading for our top lead generation strategies, as well as what to do post lead capture. Both steps are crucial for boosting revenue, so be sure to read on through till the end.
Top Lead Generation Strategies
1. Referral Marketing
We have discussed referral marketing in the past, but we’re referencing it again here because it is simply too good of a tactic to not include. Referral marketing is one of the best ways to generate new, qualified leads for your business.
Trust is a majorly important factor for consumers today, and it is one of the hardest things for brands to get right. People simply don’t trust brands like they used to. People do trust recommendations from friends and family, however. Compare these two stats: On average, only 34% of consumers say they trust the brands they use, where as 92% of consumers trust recommendations from friends and family.
What Is Lead Generation (And How To Use It To Take Your Revenue Through The Roof)
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