A data-driven approach is when a company predicts its customers' decision-making behavior ,through specific conversion funnels, based on the analysis of the information it already has.
Before we delve into this aspect, however, let's take a step back and see what a data-driven company is .
Data-driven company: what are companies that follow malaysia phone number example data to make decisions?
Data-driven companies are defined as all those companies that consider data and information as a real fundamental pillar on which to base their business. Being a company of this type means being guided by numbers, and by their analysis, in order to make decisions based on objective data , not on personal feelings.
All too often, all activities related to data analysis are seen by companies as “secondary” and “boring”, almost “useless”. This is why to transform into a data-driven company, not only is technology and all the tools useful for correct data analysis necessary, but first of all there is the need to change the corporate mindset at all levels.