5 Ways to Use Web Push Notifications in your Marketing Mix

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Email, social media, SEO, ads, content marketing- there’s a lot of marketing avenues to consider in today’s digitally driven world. For the majority of brands, a combination of different platforms and strategies is what works best to drive results. And we couldn’t agree more.

Each platform has its strengths and weaknesses, and for that reason, creating a varied marketing strategy is almost always going to yield you better results. It probably goes without saying at this point, but we are big believers in web push notifications. However, that doesn’t mean that we think you should throw all your other marketing initiatives out the window. Just the opposite actually!

Instead, we think that incorporating web push into your marketing mix is a great way to amplify your marketing efforts. It can help you to better connect with your audience, boost engagement, and ultimately, drive sales.

Here are our top 5 ways to use web push notifications in your marketing mix. Whether you are creating a brand new marketing strategy, or are looking to update an existing one, this should help you understand how web push can fit in perfectly to help get you better marketing results.

1. Use For Reclaiming Abandoned Carts

This remains one of the best ways to utilize web push if you are an ecommerce company. If you decide to only do one thing with web push, this is what we would recommend. Abandoned carts are going to happen no matter how great your products are. While there is variation based on industry, the average abandoned cart rate hovers around 76%.

There are a variety of reasons why people don’t purchase right away. Some of the most peru telemarketing data common reasons include shoppers wanting to price compare at other websites, the cost of shipping, technical issues, or because they were simply just looking. Instead of letting nearly 80% of sales go, retarget those users and try to close the sale!

Web push is one of the best ways to retarget users in general, but especially when it comes to abandoned carts. Best of all, you can set this up as an automated campaign (which we will talk more about next), saving you valuable time. We recommend having this campaign send pretty soon after the user abandons the cart so that they don’t forget about you or go ahead and purchase from somewhere else.

Cost is a major factor for people when shopping, so consider throwing in a perk when retargeting your lost carts. This could be a code for free shipping or a percentage off the order- anything will help nudge them closer towards buying!

Pro tip: Here are some additional abandoned cart templates to consider.