How to Create a Winning Content Marketing Strategy in 5 Simple Steps

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Regardless of your industry, if you want more traffic to your site, a well-executed content plan is the answer. With the right plan in place, each blog post will create a steady stream of traffic. These visitors can then be turned into leads and revenue.

But it’s one thing to develop a content plan. It’s another to create great content.

In this article, we’ll look at how to combine the two to develop a winning content marketing strategy. With this method, it’s easily possible to get your monthly traffic into the tens of thousands. Even better, once it’s up and running, it requires only minimal input.

1. Define Your Content Marketing Goals
Before you can create a content plan, you need to define your goals. Sure, your goal is to get more traffic, but it’s not just any traffic. Instead, you need visitors that are interested in the products or services you offer.

In short, you need to figure out who your target audience is.

To answer this, you can do specific exercises such as interviews with your ideal customers, as well as profiling visitors using tools like Google Analytics. You need a few critical pieces of information about your ideal customer. These include:

Age
Location
Problems they face
Budget
This will enable you to create a customer persona. Make sure you build out your cyprus telemarketing data customer persona. It will be crucial to your content marketing strategy. Below is an example customer persona from the website Alexa:

buyer persona content marketing strategy
Source: Alexa


You can see how information like goals, motivation, frustration, and bio have been broken out. This provides contextual information about your customers that can be useful as you come up with your content ideas.

2: Choose the Right Keywords
So now that you have your customer persona ready, you need to come up with your keywords. When coming up with your keywords, you need to consider the customer journey.

The customer journey is the stages that a person goes through from showing interest in a topic, to becoming a customer, to potentially turning into a repeat customer. The customer journey is usually broken down into five stages.

buyers journey content marketing strategy

You need to create content for each stage of that journey.

Now it’s time to come up with those keywords. For this you need a dose of common sense and Google Keyword Planner. But before we discuss each of those, why is it essential for businesses to choose the right keywords in the first place?

Frankly, without the right keywords, you won’t get traffic to your website. No traffic, no sales.

Choosing keywords begins with common sense. That is, you should start by coming up with a list of relevant words and phrases that relate to your niche. You can do this on your own, but some outside help is great too.

Once you have this, Keyword Planner is used to test if these topics will be of interest to anyone by displaying the monthly search volume. It also suggests other keywords related to your original search.