Ecommerce Marketing Trends To Up Your Game

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Relevancy, relatability, and convenience are the three concepts that can put your ecommerce business on the map!

Big ecommerce platforms like Amazon or Alibaba got online shoppers used to speedy delivery, convenient payment methods, relevant channels, and highly personalized shopping experiences (among others). As such, people expect everyone in this industry to up their game if they want their attention.

So, to stay relevant, you must be up to date with the main trends and implement the ones that best fit your business. Today we are going to browse through some of the most well-spread technologies and trends in the ecommerce marketing niche to help you both learn about ecommerce and benefit your business- so keep reading!

Headless Ecommerce
In today’s diverse online world, the traditional ecommerce store is no longer enough. With more users who shop via social media or using virtual assistants (via voice search), the shopping scene is increasing in diversity.

And, the future is expected to bring new channels and exciting challenges our way. As such, the standard shopping experience where you build an ecommerce store and have everyone browsing through a specified list of products is limiting. Furthermore, classic online stores promote a monolithic approach that’s not flexible when it comes to changes.

That’s how the headless approach first came into existence. And no, headless doesn’t mean there is no structure or logic behind it. On the contrary, a headless design features the separation of the front end and the back end sections of ecommerce.

headless commerce ecommerce marketing trends
Image credit(s): Pimcore


This way, the entire structure is modular so web developers can make changes on one side without influencing the other. Furthermore, this approach allows online store owners to focus their attention on customers and personalization without qatar telemarketing data worrying about the effects these changes might have on the back end section.

In short, headless ecommerce is easier to customize and control at the front end level. This approach opens the door to shopping via voice search, social media, and other channels. It also allows for better SEO strategies and targeted campaigns.

Personalization
It should be clear by now that the one-size-fits-all approach is not beneficial for anyone. Each customer is a unique individual with specific preferences and needs, so why would you want to treat everyone the same?

Luckily, the available ecommerce marketing technology allows business owners to personalize the experience and provide each customer with what they need, using the channels they prefer.

Here are a few examples:

Personalized recommendations while shopping (based on a user’s previous searches on the site and current product selections)
Adaptive front end interface that adapts to the user’s preferences (each user will see a slightly altered interface of your site, based on their previous behavior)
Customized newsletters that are relevant to the receiver’s previous purchases
Personalized web push notifications (to send direct notifications in browser or via a mobile platform)
Customized ads
This level of personalization is possible due to intelligent algorithms (Artificial Intelligence combined with Machine Learning) combined with Big Data and advanced analytics systems. All these technologies work in the background and keep learning about users’ behavior and preferences.