A complete guide on leadership and how to be a good leader

[shammis606]

The definition of leadership represents the ability to encourage people to achieve a goal. The leader uses words and example to transmit ideas that favor teamwork and the individual development of each of its members.

Good leadership is essential for the business world. In a unique marketing with stockholder database environment like that of advertising agencies, this statement is even more powerful. In the midst of a series of collections, last-minute client orders, route changes, financial management setbacks , among other daily challenges, having a good leader who puts everything in order and keeps the team active and motivated is essential.

In fact, this is precisely the difference between a leader and a boss. While the boss figure is usually someone who only wants good results, even if he has to be imposing and sometimes even cruel, the leader inspires others to do their best.

So, it’s easy to understand the impacts of inspirational leadership in agencies, isn’t it? But how to make it a reality? This is what we will explain below. Read on!

What is leadership?
Learn the impacts of developing a leader's skills
Learn about the types of leadership and their contexts
Discover the characteristics of a good agency leader
What is leadership?
Learn about the impacts of developing a leader's skills
Learn about the types of leadership and their contexts
Discover the characteristics of a good agency leader
What is leadership?
Leadership is an ability, innate or acquired, to inspire others by influencing actions, decisions and behaviors in a positive way. Therefore, the concept refers to a practice that has accompanied humanity throughout history and has been practiced in corporate environments so that leaders and their teams work towards the same goal.

A good leader achieves goals in a smooth and effective manner, without compromising the mental health of those who work alongside him. He is someone who really prepares to be in this position and does not hesitate to turn back if something negatively affects his performance.

Learn about the impacts of developing a leader's skills
Companies, in general, lack good leaders. Many of them are inundated with bosses, which leads to employees becoming irritated, stressed and depressed. Many spend their days complaining about the company without realizing that, in fact, it is the leadership that is failing.

When, on the other hand, leadership is good, the effects are the best possible and reach the most diverse areas. People are not afraid of being in the workplace, but they want to be there. They feel freer to explore creativity . In advertising agencies, above all, this is something very important.

In addition, employees feel respected in their positions and do not hesitate to perform them for growth . They are quick to act and speak, confident that they can and should help at the right times.

Decreased turnover is another advantage in this scenario. In a communications agency , where contact with clients is of great value, it is bad for staff to undergo constant changes.

Anyone who has worked with a client for a long time knows a lot about his or her particularities and wishes, and until someone reaches this same level, it takes time and often has to deal with several complaints in this process.

Good leadership recognizes that it must act fairly, thoughtfully, and without favoritism, and knows that the benefits of doing so are enormous and benefit everyone involved.

Learn about the types of leadership and their contexts
When it comes to leadership, people often forget that there is no one way to be a leader. Everyone does it differently. Some are completely healthy, others not so much.

It is important, however, to understand the types of leadership in order to know how to deal with each one. This also helps to avoid mistakes and to act according to the particularities of each one.

In this regard, this knowledge is also important for people to do self-criticism and work on their points to improve, as well as to further enhance those that stand out positively. Below we list some types of leadership and their main characteristics. Keep track!

Democratic leadership
The democratic leader is someone who works closely with the team and is, in fact, quite accessible. This person is not only concerned with his own opinion and does not believe he owns the truth.

She is generally willing to listen to what others have to say and firmly believes that everyone can contribute to the development and growth of the company and the team.

If there are mistakes along the way, the democratic leader will not look with resentment to find out who the collaborators were who committed them, instilling fear and punishing those responsible, but will instead look for solutions to correct what was done wrong and to ensure that similar situations do not occur again.

This leader also cares about always maintaining a good relationship with everyone, making the workplace much more pleasant, which has a positive impact in many areas, including productivity . Managers who do not understand this type of leader make a serious mistake. Many consider it necessary to dominate by fear and authority, throwing overboard all the good bonds that a democratic leadership is capable of creating.

Technical Leadership
Also called an operational leader, this person is inspiring, like many other types of leaders, but for one reason in particular: his deep technical knowledge. This person shows everyone that he really knows what he is doing, has control over his actions and finds good solutions to the problems that arise.

It is very common for people to follow him because of his good example. Others see how this individual delivers excellent work , the ways he uses to achieve good results and how he acts in an excellent manner, so they want to be and do the same.

This type of leader is a person who is always up to date, aware of the main trends. This way, he can have a broader vision of everything he does. There are many who do not understand the technical leader and demand that he act in a different way, more like a coordinator and less “hands-on.” However, this action takes away one of his best and most attractive qualities.

Liberal Leadership
He is someone who is often not respected by the team. That is because he is a person who is generally indecisive. He does not commit himself too much, he is afraid of making more complex or controversial decisions, he does not impose himself, even in a light and democratic way.

This person is not usually very participative and dumps some or almost all of his responsibilities on the teams. In addition to making them act in something they are often not capable of, he tends to constantly lose authority.

In this scenario, followers feel they have too much freedom and act in a disorderly manner. The leader's lack of guidance negatively impacts everyone's productivity. Managers who don't pay attention to the harm of this type of leadership can see the business, little by little, being harmed by it.

Charismatic leadership
Charisma is a virtually inexplicable trait. People who have this particularity are able to win over others in a profound way, without having to make any effort to do so. They are people who others like without really knowing why and are seen as a good influence, gaining everyone's attention.

Generally, this is a skill that an individual is born with, but it is not impossible to obtain it over time, with dedication and determination. The charismatic leader manages to keep the team always with him, making him a firm and strong ally.

Situational Leadership
Another type of leader who is also quite effective is one who acts according to the requirements of each situation. In this way, he varies his ways of acting to achieve the best results in specific circumstances.

The situational leader also knows how to treat team members according to their particularities, respecting the technical capacity of the members and what they have to offer the company specifically. Many mistakes can be made if this type of leadership is not respected in the company, as a lot of flexibility and autonomy is lost.

360 Degree Leadership
Finally, there is the so-called 360 Degree Leadership . This concept has increasingly proven its importance within companies. This is because a leader who fits this definition is able to influence not only the employees who work directly with him, but everyone who makes up a company.

This person is very inspiring and empathetic, putting themselves in the shoes of professionals who occupy the most diverse functions in the organization. Thus, they motivate and influence everyone from the bosses themselves to the workers in general.